Services / eCommerce

An online store built to sell — not just show products.

We build custom stores engineered for the same four jobs every other build we do: get found by the right buyer, connect with them in their language, rank where they actually search, and turn that into the sale. Your store, your brand. Shopify or Nova-Store. Any payment gateway, any market — South Africa, the UK, EU, US, Australia, anywhere your customers actually buy.

Built to sell

Every store engineered around one job: the checkout.

What’s included

+Smart product catalogues with filtering
+SEO-optimised product & category pages
+Secure checkout with any gateway your market needs (Stripe, PayPal, Payfast, Peach, PayGate, Bancontact, Mollie, iDEAL — anything)
+Order management & inventory tracking
+Customer accounts & order history
+Commercial product photography integration (with HLB Photography, our seven-year partner)
+Abandoned cart recovery flows
+Google Shopping feed setup
+Mobile-first design (70%+ of SA and 60%+ of UK shoppers buy on mobile)
+GA4 + Search Console + conversion tracking

Synergy

Product photography is your biggest conversion lever.

Great products photographed poorly don’t sell. We coordinate commercial product photography with HLB Photography, our seven-year vetted partner, and integrate the shoot directly into your store build — consistent lighting, colour-graded for your brand, and dropped straight into the catalogue.

Pair with

Photography & Video →

Commercial photography shot on-location across South Africa, graded for your brand, delivered to your store.

Client results

Stores that actually sell.

We saw a 35% increase in our average monthly sales through e-commerce channels.

Trevor Brewer

eCommerce client

My business is flourishing since they did the website. Very professional throughout.

Clarise Botha

GoRugged · live storefront

FAQ

The questions we hear first.

  • Both. We pick the platform that fits the brand — but for most builds, Nova-Store delivers everything Shopify does, with less complication, a cleaner admin, and a more user-friendly experience for your team. Shopify is the right call when you specifically need a Shopify-marketplace app, or you’re joining an existing Shopify-native ecosystem. Either way, you get the same engineering discipline, the same SEO foundation and the same end result — a store that sells. See Nova at /it-design-2026/ai.

  • All of them. We install whichever gateway your market expects to see at checkout — Stripe, PayPal globally; Payfast, Peach, PayGate for South Africa; Bancontact, Mollie, iDEAL across Europe; Worldpay, GoCardless in the UK; any local gateway your buyer trusts. We’ve built stores serving SA, UK, EU and US buyers simultaneously (see the RAM Mount NL · FR · ZA case study). The store flexes to wherever you sell — no restriction by country.

  • Yes. Product images are the single biggest conversion lever in eCommerce. We coordinate the product shoot with HLB Photography — our seven-year vetted partner — and integrate the shoot directly into the store build, with consistent lighting, edited-for-retail outputs and the right dimensions for every product card, hero and ad placement.

  • Yes. We migrate from WooCommerce, Wix, BigCommerce, custom builds and older Shopify themes. The migration includes 301 redirects to preserve search rankings — because losing your rank in a replatform is the most expensive mistake an eCommerce business can make.

  • That is the engineering we do, and there is one honest caveat: no agency — including ours — can promise a specific Google ranking. Google states plainly that "Google doesn’t guarantee that it will crawl, index, or serve your page." What we control is the technical foundation: every product page is built with proper schema, optimised titles, FAQ blocks and content that AI search engines can quote. We don’t ship a store and walk away — we ship a store engineered to compete for the buyer searching today, in Google and in ChatGPT. If you need immediate traffic from launch, we pair the store with Google Shopping ads (CPC) so paid visibility is live while the organic ranking compounds underneath.

Get in touch

Ready to launch your online store?

Tell us about your project — no obligation, no lock-ins. We’ll review what you share and come back with a tailored next step.

eCommerce Web Design South Africa | Shopify — IT Design