IT Design International
Nova AI

IT Design’s tailored AI system.

Frontier models from Google and Anthropic — guardrailed by 18 years of real-world Google marketing, for businesses locally and abroad.

Gemini· Google
Claude· Anthropic
Built on frontier models

Core philosophy

You are Batman. We are Robin. Nova is the toolbelt.

The internet in 2026 is automation-first. Search engines, ad platforms, analytics tools, AI assistants — every one of them makes millions of micro-decisions about your business every second. Some serve you. Plenty serve the platform.

Our job isn’t to fight that. It’s to feed the right signals in, read what comes back, and protect you from the recommendations that exist to grow a platform’s revenue rather than your business. Nova is the tailored AI we built for that work — used across every service, fenced in by guardrails we wrote ourselves, pointed in one direction only: yours.

Where it helps

Five places AI earns its keep.

01 / 05

Data analysis

Pulling patterns out of GA4, Search Console and Merchant Center data takes hours by hand. With AI in the loop, we spot anomalies and trends in minutes — and bring you findings instead of raw numbers.

Guardrail

Your account data runs on enterprise tools with proper data agreements. Never copied into public AI prompts.

02 / 05

Web design & development

Faster live builds. Cleaner code. Component variants explored in minutes instead of hours. AI helps us move from idea to a working layout you can click through on our review server — without trading off how the final site behaves on real devices.

Guardrail

Nothing goes live without human review. AI writes drafts. We are the editor.

03 / 05

Technical SEO checks

Schema validation, structured-data audits, internal-linking analysis at scale. AI catches the things humans miss when scanning hundreds of pages by eye — across an entire site in one pass.

Guardrail

Every flagged issue gets verified before it lands in your action list. AI suggestions are starting points, not facts.

04 / 05

Ad copy & headline variants

Performance Max and Responsive Search Ads want dozens of headlines and descriptions to test against each other. AI generates the long tail of variations. We curate the shortlist that actually fits your brand and your offer.

Guardrail

Every line that goes live gets human eyes on it first. Generated variants are inputs, not outputs.

05 / 05

Scripts, tags & dashboards

Tag Manager triggers. Custom GA4 event configurations. Looker Studio dashboards. AI accelerates the boring engineering so we can spend the time on the work that actually moves the numbers.

Guardrail

Every script is tested in a sandbox before it touches your live property.

What stays human

The lines AI doesn’t cross.

01

Strategy is always human.

AI doesn’t decide what to focus on, what to pause or what to invest in. It speeds up the analysis behind the decision. The decision itself stays human — because accountability isn’t optional.

02

Your account data stays controlled.

No client credentials, no raw account exports, no sensitive figures go into public AI tools. Anything client-specific runs on enterprise platforms with the right privacy and data-handling agreements.

03

Nova reads. We act.

Nova does the analysis and the draft work. Every actual change — to your ad account, your website, your tracking — is made by us personally, using each platform’s own tools. Not by a junior. Not by a contractor. Not by Nova itself. The hand on the lever stays human.

04

Your brand voice stays yours.

If AI helps draft copy, it gets rewritten until it sounds like you — not like an AI. We don’t ship the kind of generic AI-flavoured content that quietly damages a brand over years.

05

Hallucinations are caught, not published.

Every fact, every number, every claim AI surfaces gets verified before it reaches a report, a page or an ad. AI confidence isn’t the same thing as AI accuracy — and you don’t pay for guesses.

Five guardrails. One simple rule: the human signs off before you do.

Common questions

What clients ask before saying yes.

  • Gemini (Google) and Claude (Anthropic) — both frontier models from the companies that make them. Nova is the layer on top that decides when to use what, fenced by the guardrails we wrote. There are also a handful of utility tools for specific jobs: data analysis scripts, structured-data validators, internal tagging systems.

  • It stays controlled. Your Google Ads, GA4, Search Console — none of it gets pasted into public AI tools. Anything client-specific runs on enterprise-grade platforms with the right privacy and data-handling agreements. The only AI that touches your account data is the layer we run, on the controlled tier.

  • AI generates the variants — the dozens of headline and description options Performance Max and Responsive Search Ads need. We curate the shortlist that actually fits your brand and your offer, and rewrite anything that sounds AI-flavoured. By the time an ad runs, it sounds like you, not like a chatbot.

  • That’s fine — say so on the call and we’ll run your work entirely by hand. You pay the same; the analysis just takes us longer. Most clients let us use AI for the boring engineering parts (data pulls, technical SEO checks, ad variant generation) because they want us spending those hours on strategy, not on spreadsheets.

  • Yes. Live landing pages ranking position 0 (the featured snippet) and position 1 on Google. Websites where Nova wrote the copy, shaped the SEO structure and built the schema from scratch — and the rankings to prove it lands. On our first call we’ll walk you through specific URLs and the search terms they own.

Let’s talk

Same straight conversation. Smarter behind the scenes.

On the call we’ll show you what AI catches in your account that humans miss — the patterns, the wasted spend, the underused tools. Then we’ll show you what we’d actually do with that. No buzzwords. Just the work.

Contact the studio
Nova AI | IT Design’s Tailored AI System, With Guardrails