Your next visitor might not be human.
People now ask ChatGPT, Gemini and Google’s own AI to find a supplier, the right product, the best price. AI readiness is the work of making sure your website can be read, trusted and, increasingly, used by AI. Google now scores it in PageSpeed, right next to Performance and SEO. Sites we build pass the scored checks as standard, and we get existing sites passing too.
What we do
Readable. Trusted. Usable by AI.
A score you can verify yourself
We run Google’s PageSpeed test on your site with you and read the Agentic Browsing line next to the four classic scores. It is the same public test anyone can run. No mystery report: you watch the numbers appear.
A site AI can actually read
The crawlers behind ChatGPT, Claude and Perplexity do not run JavaScript. A site that builds its pages in the browser hands them a blank page. We serve your content ready-rendered, so every AI reads the same page your customers see.
Structured data that tells AI what you are
Schema is the machine-readable layer under the page. It is what AI systems use to ground their answers: who you are, what you sell, where you operate, what customers say. Written from your real business facts, nothing invented.
The gatekeepers, checked
Around a fifth of the web sits behind a firewall that blocks AI crawlers by default, and many owners have no idea. We check who is allowed in, let the right bots through, and register your pages with the index that feeds ChatGPT and Copilot.
llms.txt, done to the published spec
The plain-text index AI agents read first. Google’s test checks the format, not just that the file exists. Ours are generated from the site itself, so they never drift out of date.
Agent interaction: the frontier
Your enquiry forms, bookings or products declared as actions an AI agent can complete for its user. In the US, ChatGPT already completes purchases at over a million stores. The browser standard is in live trial in Chrome now. Being early here is the whole point.
This is not a prediction
Google already scores it. Most sites fail.
PageSpeed Insights, Google’s own testing tool, now grades every website on Agentic Browsing: can an AI agent read this page, trust it, and act on it? Six checks, in two groups. Don’t take our word for it: put any site into pagespeed.web.dev and look at the Agentic Browsing line.
01 / Scored today
Accessibility tree is well-formed
An AI agent does not look at your design. It reads the structure underneath, and if buttons and fields have no proper names, the agent is guessing.
02 / Scored today
Cumulative Layout Shift
Pages that jump around while loading break an agent mid-task the same way they annoy a person mid-click. Google measures the shift.
03 / Scored today
llms.txt follows recommendations
Google checks that the file exists and that it follows the published format. Most sites have neither.
04 / The frontier / WebMCP
WebMCP tools registered
Your site tells the agent what it can do here: request a quote, book, buy. No guessing from the pixels.
05 / The frontier / WebMCP
WebMCP form coverage
Your enquiry and checkout forms declared as actions an agent can complete on a customer’s behalf.
06 / The frontier / WebMCP
WebMCP schemas are valid
Each declared action carries exact, machine-checkable instructions, so the agent gets it right the first time.
Client results
Three clients, three industries, all inside Google’s AI answers.
Captured 5 August 2026. AI answers vary by searcher and location, so we claim only what we saw — and every claim below links to the screenshot that proves it.
The Good Earth · water-saving sanitaryware
Cited as a source, on both searches that matter
Search “water saving toilets” or “water saving urinal”: Google’s AI answer lists thegoodearth.co.za among its sources — on the two searches their buyers actually make. Their PageSpeed the same morning: Performance 96, SEO 100, Agentic Browsing 3/3.
FactorySmart · industrial laser machinery
Named in the answer itself — on two product lines
Google’s AI writes the company name into its answer and recommends them as a dealer, for laser cleaning machines and for fibre laser cutters. A buyer who never clicks a single result still reads “FactorySmart”.
Instacom · push-to-talk communications
Named beside Vodacom, in the same sentence
For “push to talk solutions”, Google’s AI names the national carrier — Vodacom — and the specialist it recommends beside them: Instacom. The answer’s benefits list is drawn from Instacom’s own pages. Google uses their words to explain the industry.
FAQ
The questions everyone is asking now.
Paired services
AI readiness is one layer. The stack delivers the rest.
Find out what AI sees when it reads your site.
Book a consultation and we run Google’s public test on your site live, while you watch. What passes, what fails, and what it takes to fix, in plain English.