
Client
Industry
Services
Sector
Five practices, 23 specialist services and one brand — patients struggled to find the right service at the right branch, and enquiries were scattered across phone and email.
We designed a clear service-led architecture that maps each treatment to the branches that offer it, with location pages optimised for local search and a streamlined enquiry flow on every page.
The results
Patients now reach the right practice in a click, and the group captures appointment enquiries directly from organic local search across all five Eastern Cape locations.
Patients tell us the site makes it easy to find exactly the treatment they need, at the branch closest to them.