Google My Business… the King Maker for Local SEO.

A Google My Business listing on Google Maps is essential for competing in local targeted search visibility.  It’s free, but does require a degree of understanding and skill to harness the full potential of this facility.  Not all Google Map listings are equal. 

Having a personalised Google My Business Listing will deliver a myriad of statistics to your fingertips.  Harness the full power of this facility by linking it to your Google Analytics accounts.

Capitalise on the additional exposure your business can enjoy when your listing is shown for related searches on Google Maps.

Below is a brief explanation on how local listings work from the authors of the facility… Google.

Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options.

Why do I need a Google My Business Account?

• The simple answer… without it, you will not appear in any local map listings.
• It makes it possible to increase my local search traffic without breaking the bank.
• You have the opportunity have multiple listings in Google search above the fold on Desktop SERP.
• Having your listing visible on mobile creates an immediate facility for clients to navigate to your business or get in touch with you at the single click of a button.
• If you have some Web Savvy you can do this registration yourself.