“We understand the initial concern over seeing such a sharp drop in a core performance metric,” said Riaan Miles, Director at IT Design]. “However, this change is a positive step toward better data integrity. It removes the 'noise' of automated traffic, allowing us and our clients to focus on metrics that truly matter: clicks, click-through-rate (CTR), and conversions—the metrics that drive business growth.”
Press Release: IT Design Clarifies Google Search Console Impression Data Correction
IT Design, a leading Google Marketing and Website Agency, is addressing recent client concerns regarding the significant drop in Google Search Console (GSC) impression data observed across many websites between September 8 and 12, 2025.
IT Design confirms that this widespread industry shift is a result of Google implementing a data reporting change to filter out a substantial portion of non-human, automated bot and scraper traffic that was previously inflating GSC impression counts.
Key Facts for Our Clients and Partners:
- This is a Data Correction, Not a Performance Penalty: The sudden decline in GSC impressions does not indicate a loss in genuine search visibility or a drop in website rankings for real, human searchers.
- The Cause: Google made a technical adjustment, removing functionality that was heavily utilized by automated SEO and scraping tools. The resulting 'impressions' generated by these bots no longer appear in Search Console data.
- Cleaner, More Accurate Data: The new GSC impression numbers provide a more accurate reflection of the site’s true visibility to potential human customers. For example, if a site’s reported impressions dropped by 30%, it means approximately 30% of the previous impression volume was likely non-human activity.
- Real-World Performance Remains Strong: In most cases observed by IT Design, a site’s organic Clicks, Conversions, and actual Organic Traffic in Google Analytics have remained stable or have not seen a corresponding drop, confirming that the site’s performance to real users is unaffected.
About IT Design
IT Design is a premier digital marketing and website agency specializing in Google Marketing, SEO, and web development. We help businesses achieve measurable growth through data-driven strategies and cutting-edge technology. Our focus is on delivering real business results, not just vanity metrics.
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